Wednesday, October 30, 2019

Differences between formative and summative assessment (Just part form Assignment

Differences between formative and summative assessment (Just part form my so I dont Introducation or conclusion) - Assignment Example Summative assessments are generally obtained by giving tests but test data â€Å"cannot reflect the full range of goals of learning†. Jessup reported that the Organization for Economic Cooperation and Development (OECD) has discovered in 2005 that summative assessments improve attendance to instructions and promote retention of learning (2007, p. 7). Citing the study of Stiggins (2004, p. 2), Jessup also reported that summative assessments benefit low-performing students and the feature can help reduce the learning gaps among minorities and peoples. Formative assessments are used to â€Å"inform instructions by providing the students with vital insights and understanding of their own learning needs and styles† (Jessup 2005, p. 6). There are several objectives associated with formative assessments. One objective pertains to the need to assess the gains from using or availing a mode of instructions or education program (Jessup 2005, p. 6). Another possible objective for f ormative assessment is associated with the need to improve the â€Å"equity of student outcomes† (Jessup 2005, p. 7). Jessup observed that not only are the schools that have employed formative assessments experienced academic gains; students who were previously underachieving or lagging behind also experienced academic (2005, p. 7). II. ... The Wilmut material focused on summative assessment but covered formative assessment as well. Further, the Wilmust assessment covered the primary as well as the high school levels in the United Kingdom. Quoting Stobart (2003), Wilmut (2005, p. 47) said that the United Kingdom Assessment Reform Group adopted a definition of formative assessment as, â€Å"the process of seeking and interpreting evidence for use by learners and their teachers to decide where the learners are in their learning, where they need to go and how best to get there.† Wilmut (2005, p. 47) pointed out that in the experience of the United Kingdom, there is a strain between formative and summative assessment because when a school-based teacher assessment is to be used for summative purposes, the student-teacher relationship is strained. Citing the work of Black and William, Wilmut (2005, p. 48) said that another UK experience is that the â€Å"tension† between summative and formative assessment arises when teachers become responsible for both summative and formative assessment. Wilmut said that there has been a debate in the United Kingdom on the wisdom of combining the two roles or covering the responsibilities for formative and summative assessment by teachers. According to Wilmut (2005, p. 48), those who assert that the roles pertaining to summative and formative assessments can both be done by the same person or teacher argue that â€Å"it can be done and indeed must be done to escape the dominance of external summative testing†. Nevertheless, the dominant view is that it is best to keep the roles of summative and formative evaluations apart although a good working relationship between

Monday, October 28, 2019

Clinical vs Counseling Psychology Essay Example for Free

Clinical vs Counseling Psychology Essay Abstract The purpose of this paper is to compare and contrast the primary goals of a clinical psychologist and a counseling psychologist, explain perspectives on treatment similar and how are they different, and discuss the educational requirements for each. This paper will also discuss what type of setting are we likely to find each, identify which professional association each would be affiliated with as well as which Code of Ethics regulates each professional and explain the advantages and disadvantages to each of these professions. Primary Goals of Clinical Psychologist Assessment – This includes interviewing, observation and testing; all clinical psychologists need to be thoroughly trained in this area and should be able to choose the correct type of testing/method when conducting this with the client. They test such things as intellect, cognitive processes, and social functioning along with this, being able to interpret the test is also essential to clinical psychologist (Vallis Howes, 1996). Diagnosis – As well as being able to conduct test, a major role also includes the ability to diagnosis using multiple models (Vallis Howes, 1996). Intervention – Giving the client the inner strength to acclimatize themselves to change and gain a sense of power in everyday living (Vallis Howes, 1996). Research – The ability to implement and conduct different programs both basic and applied. This is a fundamental function of clinical psychologist in both clinical and academic formats (Vallis Howes, 1996). Consultation/Program Development – Working with peers who work with clients, interacting with peers, contributing their services for the bettering of the program, and obtaining supervision (Vallis Howes, 1996). Clinical psychologists have a skill set which provides a much needed service to society. They use it by practicing, creating and evaluating applied and scientific skills (Vallis Howes, 1996). Primary Goals of Counseling Psychologist Some goals include expounding on the overall mental aspect when working with families, communities, and individuals. Working with those individuals in distress and experiencing troubling times in areas such as family,  relationships, making decisions, life events and career moves just to name a few (Bedi et al, 2011). Their goal is to be well informed with how humans think, feel, their personal life, sexual relations, and even recreational activity to name a few. The counselor’s job is to expose the inadequacies and provide a remedy that will correct those issues (Watkins, 1983). Educational Requirement for Clinical Psychologist To be called a â€Å"clinical psychologist† one first would have to obtain a doctorate then become licensed in the state you want to practice in. The two types of degrees are PhD, which focuses more on research and PsyD which places emphasis on the applied facet of clinical psychology (Sternberg, 2007). Educational Requirement for Counseling Psychologist To obtain this â€Å"title† one must complete the required and accepted doctorial degree, complete a minimal of two years in what is called â€Å"supervised practice† and apply to be licensed in the state(s) you choose to practice in (Kuther Morgan, 2009). Advantages and Disadvantages Advantages – The following advantages are from a psychology forum. (1) Being of help is self-fulfilling (2) You can set your own work schedule (3) You have the opportunity to make a lot of money (4) You can be self employed. (5) Psychologists have the opportunity to touch countless of lives (Cherry, n.d). Disadvantages –The following disadvantages are from a psychology forum. (1) Issues with insurance and billing (2) Difficulty setting up your independent business (3) Working with clients can be challenging. (4) Psychologists have rough and complex work hours. (5) You spend devoted time to recruiting new clients (Cherry, n.d). References Bedi, R. P., Haverkamp, B. E., Beatch, R., Cave, D. G., Domene, J. F., Harris, G. E., Mikhail, A. (2011). Counselling psychology in a canadian context: Definition and description. Canadian Psychology, 52(2), 128-138. Retrieved from http://search.proquest.com/docview/870506935?accountid=39364 Cherry, K. (n.d.). Advantages of Being a Psychologist. Psychology Complete Guide to Psychology for Students, Educators Enthusiasts. Retrieved August 5, 2013, from http://psychology.about.com/od/careersinpsychology/tp/psychologist-advantages.htm Cherry, K. (n.d.). Disadvantages of Being a Psychologist Whats the Worst Part About Being a Psychologist. Psychology Complete Guide to Psychology for Students, Educators Enthusiasts.Retrieved August 5, 2013, from http://psychology.about.com/od/careersinpsychology/tp/psychologist-disadvantages.htm Kuther, T. L., Morgan, R. D. (2009). Careers in psychology, opportunities in a changing world. (3rd ed. ed.). Boston: Wadsworth Pub Co. Sternberg, R. J. (2007). Career paths in psychology. Washingtion, DC: American Psychological Association. Vallis, T. M., Howes, J. L. (1996). The field of clinical psychology: Arriving at a definition. Canadian Psychology, 37(2), 120-127. Retrieved from http://search.proquest.com/docview/220807484?accountid=39364 Watkins, C. E. (1983). Counseling psychology versus clinical psychology: Further explorations on a theme or once more around the identity maypole with gusto . The Counseling Psychologist, 11(4), 76-92. doi: 10.1177/0011000083114012

Saturday, October 26, 2019

Fashion and Women?s Movements in the Past Century Essay -- essays rese

  Ã‚  Ã‚  Ã‚  Ã‚  Today’s American women are following centuries old traditions of rebelling against society’s outlook on women around. Earlier in America’s history, it was unheard of for a woman to be in both the public and domestic sphere. Women were forced to spend most of their life in the domestic sphere, and wear ridiculous clothes everyday. For a long time, women have been degraded and pushed around, causing women to initial movements to change the way society treats women. In America, â€Å"the land of the free†, women have to fight for their equal rights. Reformers, such as Fanny Wright, Susan B. Anthony, Elizabeth Cady Stanton, Amelia Bloomer and many more have done so through their actions, and speeches. Nevertheless, in recent times fashion has become an available source of expression. It is a powerful tool to be able to be seen and not heard--but still get the message across. Since its humble beginnings, fashion has oftentimes just existed, but in the past century, it has existed as a form of expression, art, and liberation Now, women are still being influenced and challenged by the media and their peer, but slowly, more and more women are standing up for themselves.   Ã‚  Ã‚  Ã‚  Ã‚  Before the early to mid 1800’s, women were forced to squeeze into corsets made of whalebone, steel or buckram. It gave them the figure eight profile which resulted on a number of health problems, including their organs and body to become deformed. Over the corsets, women wore heavy layers of petticoats despite the weather. (Small Business Administration 3) Dresses emphasized the bust and hips, attempting to make women look very voluptuous. With the spread of commercialism, hundreds of new beauty products were introduced. These ever-popular restricting fashions were later outdated.   Ã‚  Ã‚  Ã‚  Ã‚  This fashion was not comfortable in any sort of the imagination, and a social reformer, Wright started to make a difference. She originated a modified version of dresses in the Victorian Age. This new dress was described as â€Å"long-sleeved, high-necked, and loose-fitting tunic over a pair of baggy trousers† (Banner 23). Anthony, Stanton, Bloomer, and along others started to wear this new comfortable fashion. Bloomer promoted this new fashion which become known as â€Å"Bloomers† in The Lily; a newspaper for women promoting â€Å"women’s suffrage, temp... ...shion of the nineties, which did provide liberation. By the end of the century, homosexuality was accepted and commonplace.   Ã‚  Ã‚  Ã‚  Ã‚  The future of women’s fashion is uncertain—in that shock value is harder to come by with each passing year. There is a concept in fashion that nothing is new, everything has been done before. This theory is coming closer to obvious reality, as fashion shows of recent years have visual throwbacks as late as the Victorian era. Although the direction is not yet decided, it is almost definite that women will use fashion as an important tool for expression and freedom in the future. Works Cited Banner, Lois W. Women in Modern America a Brief History. New York: Harcourt Brace Jovanovich, 1974. Guerrilla Girls. â€Å"Frequently Asked Questions.† Guerrilla Girls. 2005. 2 May 2005 . Small Business Administration. â€Å" Women’s History Month Amelia Jenks Bloomer.† Online Women’s Business Center. 16 Apr. 2002. 3 May 2005 . Thomas, Pauline Weston. â€Å"1950’s Glamour Fashion History 1950’s.† Fashion Era. 2005. 2 May 2005 . World Book, Inc. â€Å"The Rise of the Modern Women’s Movement.† The Modern Women’s Movement. 2004 ed. 1. 2 May 2005 .

Thursday, October 24, 2019

Critically evaluate the current status of the setting including policies and practices Essay

Self-reflection is a very important tool to be used in order to keep the nursery up to date with current legislation and to raise service standards. By regularly looking at where we are as a setting we can ensure that we continue to offer high quality education to our children. â€Å"Research has proven that self-reflection and evaluation both support good practice within a setting as a part of continual development. Importantly this self-reflection supports good outcomes for children.† (Barber and Paul-Smith 2009, pg.8) We have been using Ofsted SEF to evaluate where we are doing well and assess where we need to improve. â€Å"The self-evaluation form is designed to help early years providers to review and improve their practice, so that it is of the highest standard and offers the best experience for young children. Importantly it is a useful tool for you and any assistants or staff to evaluate the impact of what you do on children’s welfare, learning and development.† (Ofsted 2009, pg.13) PEST ANALYSIS POLITICAL ï‚ · Politically unsettled ï‚ · Arab spring ï‚ · Benevolent dictatorship ï‚ · No pressure groups ï‚ · Frequent change of legislation but no clear guidelines ï‚ · No official body or organization to refer to ï‚ · Government policies are not consistent and not properly disseminated ECONOMICAL ï‚ · Unsecure financial world markets ï‚ · Fluctuating exchange rates ï‚ · Expensive living ï‚ · Uncertainties in the economy ï‚ · No direct income taxes or VAT ï‚ · Several indirect taxes ï‚ · Increasing running costs ï‚ · Rapid expansion of Early Years industry ï‚ · Increasing competition SOCIAL ï‚ · Increasing number of working mothers ï‚ · Wider range of people ï‚ · Image of good standard of living and overall safety ï‚ · People moving and settling in the area ï‚ · Increased focus on Early Years Education ï‚ · Attractive area for different nationalities ï‚ · Broad spectrum of curriculum covered in the country TECHNOLOGICAL ï‚ · Easier information access (internet) ï‚ · Wider audience ï‚ · Better ability to reach out to the Community ï‚ · Blogging (positive and/or negative) ï‚ · Personal Technology ï‚ · CCTV cameras (name of city) is a safe place, its economy is considered ever flourishing but due to the ongoing global economical crisis it has its financial restraints. This analysis has also outlined how a business can be easily set up but also how difficult it is for it to thrive due to frequent changes in the legislation and the lack of consistent guidelines. Nevertheless, the increased interest in Early Years Education will soon allow practitioners to offer to all children high standards of learning. SWOT ANALYSIS STRENGTHS ï‚ · Well trained, qualified and experienced staff ï‚ · Impressive facilities ï‚ · Outstanding outdoor area ï‚ · Central location ï‚ · Extra-curricular activities ï‚ · Early years themed workshops and professional advisors WEAKNESSES ï‚ · Turnover of staff due to economic situation ï‚ · Policies and Procedures (only few in place) ï‚ · Being tenant of the facilities ï‚ · Old building badly maintained ï‚ · Lack of training opportunities ï‚ · Limited parental involvement ï‚ · Managerial limited decision making ability OPPORTUNITIES ï‚ · Several marketing options ï‚ · Exponential growth of market ï‚ · Partnership with professionals in childcare ï‚ · Diversified skills of staff with different backgrounds ï‚ · Wide professional network THREATS ï‚ · Extremely high price of rent ï‚ · Frequent new regulations with high implement costs ï‚ · New nurseries poaching staff and rising salary expectations ï‚ · Loss of key staff ï‚ · Frequent families’ relocations (name of nursery) is a newly established nursery in (name of city) that was initially planned with a greater focus on business rather than learning. Policies and Procedures were compiled and printed out hastily, without team brainstorming or subsequent effective compliance. The absence of specific legal requirements in the country makes it possible for nursery and day cares to operate, though in the best interest of children, without proper policies and procedures in place. Going through the process of self-evaluation has been the most valuable eye opener possible for me. I now know where we are and where we want to be. PEST and SWOT analysis have  allowed me to celebrate our strengths and pinpoint our weaknesses. Generally all policies will need to be rewritten, implemented and properly disseminated, but priority will be given to Child Protection and Behaviour Management Policies. A Staff training plan also needs to be put in place in order to ensure high standards in care and education of all children. Last but not least, it will be paramount to monitor progress and ensure that our procedures reflect our policies and that good practice is consistent throughout the academic year by gathering evidence regularly.

Wednesday, October 23, 2019

Change †Analysis of ‘Growing Old’ by Matthew Arnold Essay

Growing OldWhat is it to grow old?Is it to lose the glory of the form,The lustre of the eye?Is it for beauty to forego her wreath?Yes, but not for this alone. Is it to feel our strength -Not our bloom only, but our strength -decay?Is it to feel each limbGrow stiffer, every function less exact,Each nerve more weakly strung?Yes, this, and more! but not,Ah, ’tis not what in youth we dreamed ‘twould be!’Tis not to have our lifeMellowed and softened as with sunset-glow,A golden day’s decline!’Tis not to see the worldAs from a height, with rapt prophetic eyes,And heart profoundly stirred;And weep, and feel the fulness of the past,The years that are no more!It is to spend long daysAnd not once feel that we were ever young. It is to add, immuredIn the hot prison of the present, monthTo month with weary pain. It is to suffer this,And feel but half, and feebly, what we feel:Deep in our hidden heartFesters the dull remembrance of a change,But no emotion -none. It is -last stage of all -When we are frozen up within, and quiteThe phantom of ourselves,To hear the world applaud the hollow ghostWhich blamed the living man. Matthew ArnoldGrowing oldTitle: Growing oldText type: PoemComposer: Arnold, Matthew’Growing old’ is a poem which shows the changes everyone will eventually go through when ageing. It explores a person’s feelings towards old age, and how they change as a feeling of being old takes over. The composer sees growing old as much more than most people, he sees it as a loss of spirit and soul, and the last stage of humanity whereas many people associate growing old with a loss of attraction and energy. This can be seen when he addresses the old person as a ‘hollow ghost’ in the last verse. There are two aspects of change shown in this poem. A person can change physically such as appearance and can also change mentally such as thoughts  and feelings. Through age, our physical change is easily observed and is beyond our control. As we step into old age, we realise that we are less remarkable. What is it to grow old?Is it to lose the glory of the form,The lustre of the eye?Is it for beauty to forego her wreath?Yes, but not for this alone. The composer writes about the physical change which occurs through old age, but suggests that that is not all that changes. The composer also pinpoints on the desolation and tiresomeness suffered through the process of old age and creates a feeling that it is almost the end of the road for a person’s life, â€Å"A golden day’s decline!†Even though an old person is still living, their spirit no longer remains. How the old person now looks at life is very different to how he/she looked at life when he/she was young, looking backwards at life as opposed to looking forward. ‘Tis not to see the worldAs from a height, with rapt prophetic eyes,And heart profoundly stirred;And weep, and feel the fullness of the past,The years that are no more!The composer suggests that living in old age is tedious and tiresome, quietly waiting day after day for the same thing. Our spirit which was once shining brightly is now like a dimmed candle, waiting, slowly, to be blown out. At old age, all we have left to live off of are the memories of a time when things changed for us, a life which was more hopeful than the one we are now living, where we are always awaiting a change in our life. It is to suffer this,And feel but half, and feebly, what we feel:Deep in our hidden heartFesters the dull remembrance of a change,But no emotion -none. In this poem, old age feels as though a trap is placed on us, keeping us away from opportunity and joy. This is felt when we begin to feel old. We are only released from this trap when we let go of this world, being at the â€Å"last stage† of humanity. â€Å"The phantom of ourselves†, suggests that we are what we want to be, if we set out to be lonely in our old age, we will only expect to be lonely. It is -last stage of all -When we are frozen up within, and quiteThe phantom of ourselves,To hear the world applause the hollow ghostWhich blamed the living man. From this text, I have learnt that old age is not what affects us. It is our mentality that affects us the most. Even when it is close to the end of the journey for us, we can still choose the type of life we want to live. We can choose to have a joyous end from this world, so it doesn’t have to be long days of â€Å"weary pain†.

Tuesday, October 22, 2019

Strategies to Proofread Effectively

Strategies to Proofread Effectively Listen to what Mark Twain had to say on the subject of proofreading, and then consider our 10 tips for proofreading effectively. The difference between the almost-right word the right word is really a large matterTwains well-known observation appears at the top of the Language/Writing page of a universitys continuing education website- just above a blurb for Mistake-Free Grammar Proofreading. Except that Twains line is misquoted, and the word lightning is twice misspelled as lightening. Twain himself had little patience for such errors. In the first place God made idiots, he once observed. This was for practice. Then he made proof-readers. Yet as an old newspaper reporter, Twain knew full well how hard it is to proofread effectively. As he said in a letter to Walter Bessant in February 1898: You think you are reading proof, whereas you are merely reading your own mind; your statement of the thing is full of holes vacancies but you dont know it, because you are filling them from your mind as you go along. SometimesNo matter how carefully we examine a text, it seems theres always one more little blunder waiting to be discovered. Tips for Proofreading Effectively Theres no foolproof formula for perfect proofreading every time. As Twain realized, its just too tempting to see what we meant to write rather than the words that actually appear on the page or screen. But these 10 tips should help you see (or hear) your errors before anybody else does. Give it a rest.If time allows, set your text aside for a few hours (or days) after youve finished composing, and then proofread it with fresh eyes. Rather than remember the perfect paper you meant to write, youre more likely to see what youve actually written.Look for one type of problem at a time.Read through your text several times, concentrating first on sentence structures, then word choice, then spelling, and finally punctuation. As the saying goes, if you look for trouble, youre bound to find it.Double-check facts, figures, and proper names.In addition to reviewing for correct spelling and usage, make sure that all the information in your text is accurate.Review a hard copy.Print out your text and review it line by line: rereading your work in a different format may help you catch errors that you previously missed.Read your text aloud.Or better yet, ask a friend or colleague to read it aloud. You may hear a problem (a faulty verb ending, for example, or a missing word) that you havent been able to see. Use a spellchecker.The spellchecker can help you catch repeated words, reversed letters, and many other common slip-upsbut its certainly not goof-proof.Trust your dictionary.Your spellchecker can tell you only if a word is a word, not if its the right word. For instance, if youre not sure whether sand is in a desert or a dessert, visit the dictionaryRead your text backward.Another way to catch spelling errors is to read backward, from right to left, starting with the last word in your text. Doing this will help you focus on individual words rather than sentences.Create your own proofreading checklist.Keep a list of the types of mistakes you commonly make and then refer to that list each time you proofread.Ask for help.Invite someone else to proofread your text after you have reviewed it. A new set of eyes may immediately spot errors that youve overlooked.

Monday, October 21, 2019

Free Essays on Bushmen

Bushman: a member of a group of short-statured peoples of southern Africa who traditionally live by hunting and foraging. While the term bushman has come to be known as both racist and sexist, it is easily the most recognized term when describing the people living amongst the bush of southern Africa. The San, as they are now known as, are a cluster of indigenous peoples of southern Africa who speak a click language and who have a tradition of living by hunting and gathering (10). In the book The Dobe Ju/`hoansi, Richard B. Lee, an anthropologist from the University of Toronto, takes an interesting and in-depth look into the San life by centering his studies on one specific group. Lee’s focus of study takes place on the border between the countries of Namibia and Botswana in an area called the Dobe. Here there live a tribe of people known as the Dobe Ju/`hoansi. Lee centers on several important issues of the Ju/`hoansi culture and lifestyle throughout the book. He provides a tr emendous amount of information that is broken into twelve chapters that continually draws deeper into the internal thinking of the Ju/`hoansi culture. The method of bringing out this information is delivered first externally with their environment and examples of hunting techniques while moving into deeper issues such as sexuality and religion. Lee also informs the reader on the Ju/`hoansi's kinship, social organization, marriage, as well as conflict, their politics, and social change. Lee begins the case study by providing an interesting lead-in as to the trials and tribulations of locating the Dobe people. I thought that this was an interesting device in order to grasp the reader's attention towards the immense isolation that the Ju/`hoansi remain in. Once contact has been established, Lee delves into covering basic background information such as the environment that they live in including climate, physical features, and settlement patterns. I found this inform... Free Essays on Bushmen Free Essays on Bushmen Bushman: a member of a group of short-statured peoples of southern Africa who traditionally live by hunting and foraging. While the term bushman has come to be known as both racist and sexist, it is easily the most recognized term when describing the people living amongst the bush of southern Africa. The San, as they are now known as, are a cluster of indigenous peoples of southern Africa who speak a click language and who have a tradition of living by hunting and gathering (10). In the book The Dobe Ju/`hoansi, Richard B. Lee, an anthropologist from the University of Toronto, takes an interesting and in-depth look into the San life by centering his studies on one specific group. Lee’s focus of study takes place on the border between the countries of Namibia and Botswana in an area called the Dobe. Here there live a tribe of people known as the Dobe Ju/`hoansi. Lee centers on several important issues of the Ju/`hoansi culture and lifestyle throughout the book. He provides a tr emendous amount of information that is broken into twelve chapters that continually draws deeper into the internal thinking of the Ju/`hoansi culture. The method of bringing out this information is delivered first externally with their environment and examples of hunting techniques while moving into deeper issues such as sexuality and religion. Lee also informs the reader on the Ju/`hoansi's kinship, social organization, marriage, as well as conflict, their politics, and social change. Lee begins the case study by providing an interesting lead-in as to the trials and tribulations of locating the Dobe people. I thought that this was an interesting device in order to grasp the reader's attention towards the immense isolation that the Ju/`hoansi remain in. Once contact has been established, Lee delves into covering basic background information such as the environment that they live in including climate, physical features, and settlement patterns. I found this inform...

Sunday, October 20, 2019

Caffeine Typing Speed - Sample Science Fair Projects

Caffeine Typing Speed - Sample Science Fair Projects Purpose The purpose of this project is to determine whether taking caffeine affects typing speed. Hypothesis Typing speed is not affected by whether or not you take caffeine. (Remember: You cannot scientifically prove a hypothesis, however, you can disprove one.) Experiment Summary You are going to type the same text repeatedly for a specified length of time and compare how many words you typed before ingesting caffeine and afterward. Materials computera drink containing caffeine and another drink of the same type that does not contain caffeine (e.g., coffee and decaf coffee, diet cola and decaf diet cola)stopwatch or timer Experimental Procedure Drink the non-caffeinated beverage. Wait 30 minutes.Type The quick brown fox jumped over the lazy dog. as many times as you can for 2 minutes. If you can, type using a word processing program that keeps track of how many words you have entered.Drink the caffeinated beverage. Wait 30 minutes. (The peak effects from taking caffeine tend to be felt around 30-45 minutes after taking it.)Type The quick brown fox jumped over the lazy dog. as many times as you can for 2 minutes.Compare the number of words you typed. Calculate words per minute by dividing the total number of words that were typed by the number of minutes (e.g., 120 words in 2 minutes would be 60 words per minute).Repeat the experiment, preferably a total of at least three times. Data Construct a table stating the type of drink and the number of words you could type in 2 minutes.Calculate your average typing speed (words per minute) for each drink. Results Did taking caffeine affect how quickly you could type? If it did, did you type more or fewer words under the influence of caffeine? Conclusions Was your hypothesis accepted or rejected? Can you propose an explanation for the outcome?Do you think you would get the same results if you had tested the effects of the caffeinated beverage first? Caffeine stays in your system for a few hours. When it wears off, some people report feeling crashed instead of normal.How do you think the results would be affected by changing the amount of caffeine? What do you think would happen if you took too much caffeine?Do you think you became better at typing the test sentence over time?If your word processor can track typing errors, did you note any difference in the accuracy of your typing after drinking the caffeinated beverage? Could you propose a hypothesis about the effect of caffeine use on typing accuracy? Things to Think About Caffeine occurs naturally in over 50 different types of plants, including coffee beans, tea leaves, cocoa beans, and kola nuts.Caffeine acts as a mild stimulant. Some studies have shown that taking caffeine may temporarily increase concentration, reasoning, and memory. However, the effects of caffeine wear off after a few hours and if you routinely take caffeine you will need to take more to get the same effect.Most adults are exposed to caffeine in coffee and energy drinks. Children are likely to get caffeine from energy drinks, soft drinks, tea, and chocolate. Amount of Caffeine in Common Products Product Caffeine (mg) coffee (8 oz) 65 - 120 Red Bull (8.2 oz) 80 tea (8 oz) 20 - 90 cola (8 oz) 20 - 40 dark chocolate (1 oz) 5 - 40 milk chocolate (1 oz) 1 - 15 chocolate milk (8 oz) 2 - 7 decaf coffee (8 oz) 2 - 4

Saturday, October 19, 2019

Economics Essay Example | Topics and Well Written Essays - 750 words - 3

Economics - Essay Example These relative assessments of other economic arrangements are, to be certain, innately hypothetical for two explanations (Feldman & Serrano 2005): first, they are hypothetical due to the hypothetical feature of the theories on which they are founded; second, they are hypothetical because practical limits on individual, business, and societal choices cannot be merely understood as proof of a breach of the rules of deliberate individual, business, and societal choices. These are the main reasons economic principles become increasingly important nowadays. For the two explanations abovementioned, the hypothetical assessments of other economic structures are constantly open to questions from both parts: they could be assessed because economic principles about the operating components of institutions are discovered to be insufficient, or to be inappropriately used. And they could be assessed because they wrongly analyze the unconscious or conscious feature of the ‘constitutional choi ces’ (Feldman & Serrano 2005, 64) that have situated the society, businesses, and individuals in a specific institutional context. However, the reality that the comparative assessments of economic institutions and principles will constantly be hypothetical and open to questioning in this way has one more repercussion: so long as there is no major opposition to the theories, and so long as there is no opposing proof to the dominant interpretation of the particular individual’s, business’s, and society’s constitutional interests and the unconscious or conscious character of their choices, as long as the temporary evaluation may properly be declared to be the most justifiable and well-substantiated hypothesis in sight. This kind of hypothetical comparative assessment can be used for all forms of economic structures: it can be used for institutions and principles that are the product of ‘natural development’, and to those that have been intention ally recognized. And it can be used for the wide-ranging economic principles that guide market forces, at least for the organizational-constitutional principles that rule structured general arrangements. Theories of the operating components of social and economic institutions serve a fundamental function in the assessments of other economic structures. As a result, the economic principles that generate such theories are a major root of information for the attempts in comparative organizational and constitutional assessment of choices. Specifically, obviously, not to claim that practitioners of economics could profess to be better evaluators of the appeal of other institutional structures, more ‘superior’ than the society, business, and individuals themselves who are to exist within these structures. However, due to the important function that theoretical perspective serves in any comparative assessment of economic institutions and principles, there is a substantial comp onent of ‘truth-judgment’ (Buchanan 1977, 213) required in these assessments. And one could quite be cynical about the level to which the ‘final evaluators’, the society, business, and individuals themselves, may be supposed to be directed, in their own assessments of other institutions, by a knowledgeable understanding of the concrete operating components of the economic alternatives. The economist’s ‘comparative institutional analysis and evaluation’

Friday, October 18, 2019

Business Project Management Essay Example | Topics and Well Written Essays - 3000 words

Business Project Management - Essay Example However, with increased competition, widespread use of project management theories and processes in day to day functioning of businesses and blurring departmental and functional boundaries, projects are now considered no less than strategic processes underpinning theories and concepts of leadership, strategy, culture, communication, integration and appropriate know-how of relevant systems. This report aims at delving deep into this transformed outlook towards project management approach and how these management functions are shaping the traditional structure of project management into an amalgamation of project, change and process management. With the inclusion of relationship management, risk management, people satisfaction and motivation, empowerment and creativity; project management in itself is turning into a specialised body of knowledge comprising of the vital elements of management, strategy, human resources and operations. To demonstrate this tectonic shift, examples of vari ous projects ranging from big construction to IT ones have been taken so that theories and concepts can be understood in real life terms. ... Projects are time-bound, focus on a single time process and are usually complex in nature because of mingling of several distinct and unrelated functions. Limitation of time, cost and resources add to the characteristics of projects. On the contrary, processes are repeatable and do not suffer from limitations which are present in project management. Homogeneity is also more dominant in process management than do in project management. Traditional approach to project management Traditionally, projects used to be differentiated from that of processes because of superficial differences identified between the two. Their scope, extent of penetration in organization’s philosophy and strategy, resource allocation, level of inter-dependence of different functions and activities within the management of two and results achieved thereof lead to the misconception that projects cannot assume the status of processes and vice-versa. Typical project management cycle includes stereotypic phas es defined as requirements analysis, resource management, project methodology, risk management and project closure. These phases are technical in nature with clear specifications of roles, duty, inputs and respective outputs. They do not recognize the evolving nature of business place and components of business management like planning, controlling, decision making and more contemporary functions of management namely leadership, strategy, cultural ramifications, knowledge of systems and overall congruence with the components of process management. This makes the traditional approach to project management short of fulfilling the current needs of business and unique propositions. Evolved components of project management Prosci (2011) specifically highlights the tripartite nature of project

Initial Market Essay Example | Topics and Well Written Essays - 750 words

Initial Market - Essay Example The latter poses the most difficult challenge as it requires creativity and a real close look at what consumers want. One issue that can be addressed is the combination packaging of products for the 1 million male cigar and cigarette customers who use both products. We can obtain some information from this segment in terms of cigar to cigarette use ratios, to provide the most desirable product combination. Branding efforts of cigarette products should continue to focus on the retailers who will likely sell higher volumes of product. Data from each retailer and customers who purchased our cigarette brand have disclosed the amount of sales volume we can expect at each location. Survey research efforts have provided information regarding target segments. In addition to the 1 million male cigar/cigarette smokers, the 10 million smokers in Britain come from all geographic regions, with highest concentrations in urban areas. The largest age group is 18-34, almost equally male and female, w ith construction, production and service jobs being the most reported occupations. Though many in the 35-55 age group have ceased to purchase tobacco products, this segment still contains a significant portion of cigarette consumers, as the largest segment of the general population. population. For the youngest age group cost and convenience are the main reasons for selecting brand, though recognition is another important factor as well. This group selects brand products based on exposure or influence. As peers share products and discuss products they expose others to product brands. Promotional activities for this age group should include referral bonuses and similar programs. Registration cards are sent or given to consumers who have already provided survey information. Three detachable coupons are given to friends so they can go to a retail location for a free pack of cigarettes. The customer is also entitled to one free pack for their efforts. Such activities will help to increase brand awareness. Our brand should be priced just below competitors, to urge repeated purchase and imprint the brand on this age group. "Pricing and price related promotions are among the most important marketing tools employed by tobacco companies" (Chaloupka, et al). Though this may be true in the introductory phase, future efforts should focus on brand image and availability as they are long term factors that affect buyers. The 35-55 age group is a tougher market. Smokers is this segment will likely have tried several brands. While price is a factor, taste and availability are the most important considerations. Market saturation, with placement of products in the most frequented retailers should be the main focus. Preliminary market research data suggests that our brand satisfies consumers at a moderately high level, within the 1-5 ratings system used. Availability is also important. Those established with families and careers often don't Have time to search for desired brands. Our research data also indicated that many in this segment frequent retailers located along routes to and from work. Proper distribution also improves brand recognition. "The marketer doesn't just need to tell people about the product, but also to ensure that it is priced, distributed and engineered correctly In this context, "correctly" means in a way that meets the needs of the customer" (Hastings, MacFayden &Eadie). Meeting the needs of customers in a relatively saturated market is difficult. However, opportunity exists for unique offerings that are generally provided by specialty tobacco companies. In Greece, tobacco use

Thursday, October 17, 2019

Research about Government Expenditure in a country and then compare it Essay

Research about Government Expenditure in a country and then compare it to another country - Essay Example This is managed by the central state and its ministries, regional and local authorities, separate public bodies and international organizations. The management of budget and finance is the responsibility of the Ministry of Finance and that of the Central Bank that exercises control on its use and allocation. This is done through a legislated agreement whereby all revenues are deposited to a Central Bank and could be withdrawn only through a legislature. This study will focus on the impact of budgeting processes in the developing countries Sample steps of budget preparations to show how government expenditure is planned and implemented will also be discussed The line budgeting system requires a listing of expenditures for the coming year. These are itemized according to objects of expenditures and quite often detailed as to where the budget item will be used for instance, how much money will be spent by the agency for personnel services, travel, maintenance, equipment and others. This system has been designed so that an agency will not overspend on their allocated budget for a specific item in a specified year. The advantage of the system is it is simple, easy to understand, expenses are controlled and expenditures are comparable with prior years. While this type of budget management is simple and easy, World Bank sees its limitations such that it should be reformed to cope with the advancement of a rapidly and technologically changing world. WB experts see that line budgeting offers no explanations where budget has been spent; neither will it provide information on the programs implemented. It is short-sighted, as it is programmed for short term, e.g. one year, and does not take into account long-term approach. Upon recognizing the limitations of line budget, another approach focused on performance basis was tried. This time, the activities of the agency is tied up with the budget. The basis of budget decisions depends on what

The Renaissance Art, Literature and History Essay

The Renaissance Art, Literature and History - Essay Example This style of art was widely used in the most respected premises like the palaces and empires where the princes, kings, queens and other leaders had important occasions or even ceremonies performed and held (Pedro p. 33) In this particular renaissance art and literature, everything about the history, leadership or certain countries are brought out. The artist could use their works to illustrate realities that had passed and also the imaginary events expected to be faced by the leaders and their countries in the future. Most works done in literature by playwrights like Pedro Calderon whose hero is the Ruler of Madrid Prince Segismundo? Pedro stressing the fact that Madrid is central entertainment point of the world and prince Segismundo is the ruler (Pedro p. 99). Pedro also seemed to be influential in the sense that he is able to bring inspiration into bringing the possibility of the Plaza being rebuilt. We also have the verses being used by other artist such as Pedro Rosete who uses a collection of verses to praise the palace of Buen Retiro. He names the Poem after the ruler of the Palace with very unique composition. So many decorations of the palace were put in a way that conveyed very strong messages with some of them giving beautiful pictures of memorable events and great leaders. Some art portrayed good works of leaders and mostly victories of wars and some were showing battles. In Retiro there was the most important room which was meant to be occupied by the royals at the time of celebrations and ceremonies. The hall which was a place where the king spent time sometime to enjoy himself and to work during other moments had to be made very attractive with arts which had different strong meanings (Levin p. 56). The rooms also according to the artist had to be the most comfortable place for the king or a leader to spend most of his time. As seen from the Hall or Reams the artists did a crucial job to ensure the best outcome for the look of the palaces, all s ignificant historic portrays were used to decorate the inside of the palace, starting from the floor, the walls, and even the roof. The most beautiful paintings, showed the four kingdoms of the Monarchy of Spain. Other art painting which decorated the room were those of victories won by Phillip IV armies (Pedro p. 105) The paintings were done all over the room including on the doors. They gave a richly oriented decoration. Mostly the works done by two artist Velazquez and Maino were the best and the most unique. These were artist known for their excellent artwork hence being chosen to do the work for the most important places where royal’s ceremonies were carried out. The palace was full of arts of different beautiful illustrations from those of war, to victories such as Elizabeth in procession to black friars 1600 by Robert Peak, to images of young Prince Baltasar Carlos on horseback 1634. The artist works shows how the arts and the palace are very friendly in the sense that the kings are comfortable with the works as the decorations portray old tradition which matches the kingship old history. The arts of decorations from the great artists were done in parables, similarity and recitations. They illustrated, huge family occasions, victories made by the armies, triumphal entries, dynastic marriages, diplomatic coups through narrative way. Others like wisdom, justice among others were shown through representation or referred to

Wednesday, October 16, 2019

Research about Government Expenditure in a country and then compare it Essay

Research about Government Expenditure in a country and then compare it to another country - Essay Example This is managed by the central state and its ministries, regional and local authorities, separate public bodies and international organizations. The management of budget and finance is the responsibility of the Ministry of Finance and that of the Central Bank that exercises control on its use and allocation. This is done through a legislated agreement whereby all revenues are deposited to a Central Bank and could be withdrawn only through a legislature. This study will focus on the impact of budgeting processes in the developing countries Sample steps of budget preparations to show how government expenditure is planned and implemented will also be discussed The line budgeting system requires a listing of expenditures for the coming year. These are itemized according to objects of expenditures and quite often detailed as to where the budget item will be used for instance, how much money will be spent by the agency for personnel services, travel, maintenance, equipment and others. This system has been designed so that an agency will not overspend on their allocated budget for a specific item in a specified year. The advantage of the system is it is simple, easy to understand, expenses are controlled and expenditures are comparable with prior years. While this type of budget management is simple and easy, World Bank sees its limitations such that it should be reformed to cope with the advancement of a rapidly and technologically changing world. WB experts see that line budgeting offers no explanations where budget has been spent; neither will it provide information on the programs implemented. It is short-sighted, as it is programmed for short term, e.g. one year, and does not take into account long-term approach. Upon recognizing the limitations of line budget, another approach focused on performance basis was tried. This time, the activities of the agency is tied up with the budget. The basis of budget decisions depends on what

Tuesday, October 15, 2019

Unregistered Designs Rights Essay Example | Topics and Well Written Essays - 3500 words

Unregistered Designs Rights - Essay Example Unregistered Designs Rights Unregistered design right are rights that are used to prevent unauthorized copying of original designs. There are two types of such rights that is, the one that deals with English rule4s while the other deals Community unregistered design that covers European Community. These rights co-exist but sometimes differ from each other where some designs can be protected by the two rights depending on the issues at hand. Fisher defines a design as a product according to its shape or either ornamentation. Definition of a design varies among different types of legal protection. It relates to technical principles of its operation and construction UK UDR stipulates that the owner of the right be given the right against unauthorized copying of their design. The owner also has the right to prevent unauthorized dealing by importation, sale, and possession. It does not involve any formal registration since it comes into existence automatically when it has been created. Design rights usually protect the appearance of a product but not how it works or its construction .However if products are visible in normal use of the said product they can be protected. Unregistered design rights protects against copying of the original design. The EU part of the right expires in three years from first disclosure that is done publicly. The UK protection however lasts longer than this.

Monday, October 14, 2019

Disc Arthroplasty Essay Example for Free

Disc Arthroplasty Essay Degenerative disc disease have been a problem for many people as this disease brings about low back pain that seems to paralyze the working force,   the middle adulthood population (Smeltzer, 2004). Not only does it bring impaired quality of life to those who suffer from it, but Arvind Kulkarni adds large health care expenses to the list of problems brought about by this disease as seen in his article entitled Prosthetic Lumbar disc replacement for degenerative disc disease. Spinal fusion, which is the medical management for degenerative disc disease, has been criticized by several doctors in the practice due to its untoward effects in the patient’s overall recovery and lifetime improvement. Specialist in the field, Christoph Siepe, identified these unpleasant effects as accelerated adjacent system degeneration, pseudarthrosis, spinal canal stenosis, and donor site morbidity. Adjacent segment degeneration, as mentioned by Peter Ullrich in his article entitled Fusion versus Artificial Disc Arthroplasty for Lumbar Degenerative Disc Disease, stated that this is the major complication of spinal fusion and the reason why most surgeons want this procedure replaced. Adjacent segment degeneration or ASD happens when mechanical stress is transferred to the adjacent segment, also mentioned by Peter Ullrich. But research showed that this procedure can be modified to show more positive results. An anterior lumbar interbody fusion showed a low occurrence of revision surgery needed, which meant low frequency of adjacent segment degeneration, all pointed out in Mr. Ullrich’s paper.   However, to achieve this outcome, Mr. Ullrich declared that there should be an improvement in patient selection and in the procedure. The patients should be those patients having degenerative disc disease in their 5th lumbar to 1st sacral segment, because there is minimal motion at this level. By doing so, he states that fusing these segments do not change the patient’s mobility as much.   But not all are satisfied of this result. Doctors and specialists are continuously making efforts to totally changing the primary medical management for degenerative disc diseases. Studies have been conducted, and several replacement procedures were approved by the FDA. Peter Ullrich stated in his paper that the total disk replacement procedure was approved for medical use by the FDA in the year 2004 using the Charite artificial disc but for only one level of the spinal vertebrae, being the L4 – L5 or the L5 – S1. This is not the first time that a total or partial disc replacement was done. The history of this procedure was mentioned in an article in a website by Spine-Health that disc nucleus replacement was done first in 1955 by David Cleveland by injecting methyl-acrylic. Ever since then, there have two other FDA approved products aside from the Charite, the website Spine-Health states that the Prodisc was approved on August 2006 and the Kineflex lumbar on June 2005.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A total disc replacement is being described by Jose Reyna in his article, Advances in Artificial Disc Technology, as being composed of two pieces of plates made of metal that has teeth to be able to attach itself to the end plates of the vertebral bones above and below it. This means that the particular intervertebral disc that is causing pain has to be removed and replaced by an artificial disc. Several artificial discs have been developed by various manufacturers in the country and they only differ in design and composition. The Charite, as mentioned earlier, is made up of a unique sliding core with two metal alloy end plates. The Prodisc being based on spherical articulations is made up of cobalt chromium molybdenum alloy as stated in the website Spine-Health. Inventors Qi-Bin Bao and Paul Higham developed a hydrogel prosthetic nucleus made up of PVA powder and a solvent mixed together, as seen on the article, Hydrogel intervertebral disc nucleus with diminished lateral bulging. The total disc replacement procedure has its advantages and disadvantages. Even after some models being approved by the FDA, it is still being assessed thoroughly by specialists in the field. Charles Rosen and Douglas Kiester report poor results and complications in the total disc replacement procedure. As it was mentioned in their study, this procedure causes fractures, severe pain, dislocations, extrusion of the implant, facet joint degeneration, and unexplained radiculopathy. They attribute these substandard results to the fact that the center of rotation of segmented motion is erroneous. Jose Reyna Jr. also mentions several disadvantages of the procedure in his study, stating that the anterior approach to the surgery can cause injury to the aorta and the common iliac vessels, can cause retrograde ejaculation in men by injuring the superior hypogastric plexus, hemorrhage can result from the retroperitoneal approach, and infection can occur. However, he also stated some advantages, as this procedure is said to maintain range of motion in majority of the patients as a long-term outcome. There are still a lot of studies to be conducted, and patients to be experimented on. A three year study conducted by Christoph Siepe et al., entitled Clinical Results of Total Lumbar Disc Replacement With ProDisc II: Three-Year Results for Different Indications, intended to assess total disc replacement outcome in patients who actually underwent the operation. Their results showed that not all degenerative disc diseases can be treated with this medical management. The best outcome was seen in patients exhibiting degenerative disc disease condition plus soft disc herniation or nucleus pulposus prolapse. Outcome was measured against the patient’s improvement from their preoperative levels. There were inferior results from the patients who had bisegmental damages, and a higher complication rate. Also it was mentioned that the younger patients, more specifically those aged below forty exhibited better outcome than those older than forty. Technology like this is still being developed, studied and modified as we speak. What is important is that there are people out there who care and who try to make a difference, whether it is by inventing, criticizing or being the experimental person wherein these new devices will be made a reality. References Charles Rosen, Douglas Kiester, Thay Q. Lee: The Potential Biomechanical Etiology for Lumbar Disc Replacement Failures: Review of 24 Patients and the Rationale for Revision . The Internet Journal of Minimally Invasive Spinal Technology. 2007. Volume 1 Number 2. Medscape. (2002). Advance in Artificial Disc Technology. Retrieved January 22, 2008 from http://www.medscape.com/viewarticle/445057 Medscape. (2002). Clinical Results of Total Lumbar Disc Replacement With ProDisc II: Three-Year Results for Different Indications. Retrieved January 22, 2008 from http://www.medscape.com/viewarticle/542479 Neurology India. (2005). Prosthetic Lumbar disc replacement for degenerative disc disease. Retrieved January 22, 2008 from http://www.neurologyindia.com/article.asp?issn=0028-3886;year=2005;volume=53;issue=4;spage=499;epage=505;aulast=Kulkarni Neurospine. (no indicated year). Fusion versus Artificial Disc Arthroplasty for Lumbar Degenerative Disc Disease. Retrieved January 22, 2008 from http://www.neurospinewi.com/newsletters/fusionvsartificial.html Patent Storm. (1996). Hydrogel intervertebral disc nucleus with diminished lateral bulging. Retrieved January 22, 2008 from http://www.patentstorm.us/patents/5534028-fulltext.html Smeltzer, S. and Bare, B. (2004). Medical-Surgical Nursing. Philadelphia: Lippincott Williams Wilkins. Spine-Health. (1997-2007). Lumbar artificial disc surgery for chronic back pain. Retrieved January 22, 2008 from http://www.spine-health.com/research/discupdate/artificial/artificial01.html

Sunday, October 13, 2019

Michael Porters Theory Of National Competitive Advantage Economics Essay

Michael Porters Theory Of National Competitive Advantage Economics Essay Porters Diamond suggests that the national home base of a firm plays an important role in shaping the extent a nation can create new advanced factors such as skilled labour, advanced technology and knowledge base, government support, and culture. Government and chance are two elements are not included in the four basic ones that form the diamond but integral nonetheless as either-or can influence the entire diamond. It is with these six forces and their interactions were studied for 100 industry case studies (Porter, 1990 26-27). The importance of this model is integral on these elements support or hinder these firms from developing advantages in the global arena, specifically from a firm-based perspective. Factor conditions pertain to the situation in a nation regarding various production factors, both man-made and inherited. These national factors directly affect the industries that subsequently develop. Demand conditions reflect the state of home market demand for products produced within the country, encompassing customer needs/wants, their scope and growth rate, and the mechanisms that transmit domestic preferences to foreign markets. Relating and supporting industries are key in determining a firms success, as the existence or non-existence of internationally competitive inputs reinforce and firms ability to innovate and remain competitive in the global arena. Firm Strategy, Structure, and Rivalry pertain to the conditions in a country that influence a firms establishment, its organization and managemen t, as well as the characteristics of domestic competitors. Porter argues that domestic rivalry and subsequent quest for competitive advantage help provide the elements for repeating those same results in the global marketplace. In applying a real-world example, Porters Diamond will be used to offer explanation as to why the internet market is dominated by firms from the United States of America. Factor Conditions: An industry requires an appropriate supply of factors in its home base if it is to be successful. In the United States there are many specialized factors which apply to the internet industry in addition to generalized advantages that span across domestic industries. A high national income in unison with a large population meant expensive computer hardware and monthly internet fees could be obtained by millions and millions of U.S citizens. It is not selective factor disadvantages, but rather an abundant supply of capital, entrepreneurial orientation, and world-class educational infrastructure (computer technology included) that explain the industries dominance. Demand Conditions: The internet has been rapidly adopted by consumers and businesses alike. The United States has a high penetration of internet access. Virtually every major firm has a website. High disposable income means American consumers can afford to purchase a variety of goods online. This climate has created a rich environment for online only firms to develop and prosper within the U.S. Notable examples include worldwide heavyweight Google, Amazon.com, Ebay, Yahoo, Facebook, Twitter, and Netflix. Related + supporting industries: The United States benefits from local suppliers eager to help prosper by helping industries production, marketing, and distribution needs. Notable is Silicon Valley for its incredibly dense population of high-technology firms; creating an ideal climate with input suppliers closely and the human capital necessary. A culture that fosters entrepreneurship means many individuals are not afraid to risk capital in creating a new venture Firm Strategy, Structure, and rivalry: Following the tech-bubble of the new millennium, which saw the NASDAQ ** technology firms never truly recovered from their reputation as an industry that is volatile, ultra-competative, and ever changing. Many firms have sprung up with impressive growth only to crash-and-burn. This competitive environment however is key to understanding the nature of the industry. Obtaining and sustaining a competitive advantage can be enormously profitable for firms, but by being forced to closely monitor costs, raise productivity, boost product quality, and develop innovative products U.S based internet firms have been able to transfer these advantages only at a costs much lower. Having already obtained the advantage in their home market, they can enter the international marketplace with additional leverage in areas such as Research and Development, quality control, human capital, and overall management. In order to truly understand Porters Diamond theory, the International aspect is integral in forming the platform for which this trade takes place. In The Competitive Advantage of Nations, Porters fundamental objective from the start was to uncover why some social groups, economic institutions and nations advance and prosper (Porter, 1990, p. xi). In todays business environment with Globalization playing and ever more important role, Porter suggests that the competitive advantage of a nations industries is determined by the configuration of the four aforementioned elements forming the Diamond: factor conditions; related and supporting industries; and firm strategy, structure, and rivalry. Foreign subsidiaries with strong internal capabilities and the ability to capitalize on host country opportunities may take strategic initiatives that areas important to a firm or industry as home country determinants(Morrison and Crookell. 1991). Although the domestic environment in which firms compete shapes their ability to compete in international markets, there is likely other circumstances beyond facing vigorous competition domestically in terms of continuously striving to improve their products that influence and offer insight into Firm based National Advantage. National policy and economics considerably influence firms ultimate ability to compete in the global marketplace; while Porter notes national policies may also affect firms international strategies and opportunities in more subtle ways, merely portraying various cultural influences, the geography, religion, climate, and political factors that greatly influence firm-based national advantage by acknowledging they affect each element of the Diamond is not adequate. Porters insisted that a firms ability to compete depends largely upon the strength of the diamond within its home national and the assertion that national economic performance depends on this. Both of these can be critiqued for relevance at a time when the world economy has become increasingly globally oriented, and the multinational corporation increasingly important. ***Dunning (1993, pp. 9-10) points out that in the 1990s an increasing proportion of the assets of firms in a particular country are either acquired from or are located in, another country. Despite this, many firms have a large proportion of their operations away from their home base and it is debatable to suggest that their competitive position rests uniquely upon the strength of diamonds in their home base. It is important not to confuse this with their initial move abroad which it may have initially been the catalyst. In questioning the Clarity of Porters Diamond, Daly (1993) for instance claimed to have significant reason to reject Porters claim that exchange rates and wages are not integral to determining competitiveness. He was able to demostrate that export growth and export shares are impacted by variations in exchange rate as well as labour costs. Despite this, Porters definition of competitiveness is more focused on national productivity compared to export shares. In asserting that competitiveness cannot be meaningfully defined in terms of low labour costs and favourable exchange rates (CAN, p. 7). claim Porters case studies lack a homogenous analytical tool to determine the importance and precise impact of each determinant on the industries competitive position (Rugman, A. M., Verbeke, A. 1993). They that it is extremely difficult to operationalize Porters diamond when putting theory into practice such as what a consultant or strategic planner would attempt I would argue that Michael Porters Theory of National Competitive Advantage is in fact important and a useful tool in understanding the factors affecting firm-based trade-theory, while still offering some analysis as to how country-based specifics influence firms actions and products and ultimately national advantage. As per Porter the determinants of national advantage reinforce each other and proliferate over time in fostering competitive advantage in an industry, thus nations achieve success in international competition where they possess advantages (Porter, 1990). Porter portrays that domestic rivalry as the major spur to innovation and hence success in international competition. It is clear no theory can single-handedly all trade flows in international trade but Porters Diamond is more relevant in understanding intra-industry trade of differentiated goods. This pertains in particular to competitive and dynamic industries where each element in Porters Diamond would be very releva nt in influencing product change while other country-based specifics play a minimal role. Rugman, A. M., Verbeke, A. (1993). How to Operationalize Porters Diamond of International Competitiveness. International Executive, 35(4), 283-299. Retrieved from EBSCOhost. Dunning. John H. (October 1990) Dunning on Porter. paper to the Annual Meeting of the Academy of International Business, Toronto. Morrison, Alan and Crookell, Harold (1991) Free Trade: The Impact on Canadian Subsidiary Strategy. in Earl H. Fry and Lee H. Radebaugh (eds.). Investment in the North American Free Trade Area: Opportunities and Challenges, Provo, Utah: Brigham Young University.

Saturday, October 12, 2019

Comparing James Joyces The Dead and Dubliners :: comparison compare contrast essays

An Analysis of The Dead To start in absolutely the least likely place, we have here another version of family life in Ireland (moving East, and from here through The Snapper make a unit contrasting with the previous one), with another way of picturing what the Irish take to be their insularity and closedness, their ludicrous longing for union with the supposedly superior but alien culture of "the continent", and especially that confusion and torment about sexuality which derives so directly from the Irish church's inability to reconcile desire as sin and desire as life-affirming. A fact (at least according to a major recent survey): married Catholics have better sex than other married Americans. Why? It's been suggested that you can't preach so fully the analogy between the union of man and woman with the union of Christ and his church and indeed of man with God without giving a celebratory turn to married love. But this would be inconceivable to the Irish, whose church (despite its being the dominant influ ence on American Catholicism) focuses on the ascetic and the equation of sex with sin. In a sense, because he is so firmly embedded in this tradition, struggling against it, Joyce seems both hopelessly dated and eternal: hopelessly dated because we don't have enough residue of the sense of sinfullness in our culture to have it be much of a force we have to struggle against, and eternal because it remains true for everyone that passing into adulthood (especially through adolescence) means somehow coming to terms with what is a strand of conflict between sexuality insofar as it is self-aggrandizing and aggressive and the affectional life as it is non-self-aggrandizing and other-centered and in some sense more "pure"-seeming. It is of course possible to come to good terms with this contradiction, but it is also possible to understand and be undermined by its existence, and Gabriel is a very clear instance of the person who can't really reconcile simple physical desire for his beloved wife, a 'getting close to and taking' motive, with equally simple adoration and affection for her in the grace and authenticity of her autonomy, a 'standing back and in some sense giving' motive (I read two passages from Portrait, 171, as against 99-101). So Gabriel is troubled by what strikes us awfully oddly as his moments of pure and "clownish" "lust", and

Friday, October 11, 2019

The City and Its Workers

Chapter 19 The city and its workers (1870-1900) Jump Start: March 14, 2011 As the 19th century closes and the 20th century begins, different technologies help spur the many changes taking place. What symbolism can we take from the construction of the Brooklyn Bridge? It is a marker of time periods (separates this time period from that time period) March 16,2011Why did some immigrant groups decide to stay in the United States after arriving, while other groups only stayed long enough to make some money? March 17, 2011 What were Jim Crow Laws? Give an example of how they were applied. March 18, 2011 Who was Jacob Riis? What did he produce? Why was it important? March 21,2011 Explain the new emerging class systems, which were based upon occupation. White collar blue collar- largely unskilled( jobs require more physical than intellectual) United states emerged as a major industrial power by the end of the 19th century * Large scale immigration, urbanization, and technological innovation help out great promise for future, even as these dramatic changes led to social dislocation, urban squalor, labor strife, and death. * Constructed between 1869-1883, the Brooklyn bridge stood as a testament to the wonders and horrors of America at the close of the nineteenth and opening of the twentieth century * Its construction cost the lives of wenty men and it was considered both a work of art and an engineering marvel upon completion The rise of the city * By the end of the nineteenth century, the emergence of the modern city represented the most dramatic demographic development in the united states * From New york to Chicago to Los Angeles, cities exploded in size, fed in part by the rapid pace of global migrations, especially from southern and eastern Europe * BEFORE 1880 immigrants came from the northern and western Europe * AFTER 1880 immigrants came from southern and eastern Europe.Racism and the cry for Immigration Restriction * Workers often found themselves pitted again st one another, with ethnic rivalry dividing the skilled northern European workers and the unskilled southern and eastern European workers. * Even among educated people of the nineteenth century, the ethnic and religious differences of immigrants were perceived as racial characteristics. * The idea of social Darwinism further supported â€Å"white† society’s claim to racial superiority. African Americans in the North African Americans began their migration north in search of equality * In an effort to leave behind the segregation and Jim Crow Laws of the south, they found jobs on the bottoms rung of the occupational ladder. Asian Americans * Asians= scapegoats of the changing economy A new king of racism * Many Americans saw newcomers as impossible to assimilate * Trade Unions and old-stock aristocrats criticized America’s Immigration policies * A literacy test for new European immigrants passed through Congress but was vetoed by President Grover Cleveland.Jacob Riis * His How the Other Half Lives (1890) graphically showed the poverty of the ghettos * The nouveaux riches (new rich) provided the grandeur and splendor of the age with their magnificent mansions and ostentatious costume parties. * With 1% of the populations owning more than half of the property in America. Plessy v. Fergoson -Separate but equal is ok Brown v. Board of education Topeka, Kansas * Separate but equal is unconstitutional With industrialization and urbanization came both great poverty and great wealth within the cities. * In the outer circles of the cites, people had more money, lived in single family homes, and commuted to work on streetcars. What types of workers were there? * Workers in American industry in the late nineteenth century worked in a variety of settings , ranging from: * Skilled occupations in factories * Piecework that was contracted within the home * construction White-collar office work. * Backbone of the American labor force were the common labor ers. * These â€Å"human machines† stood at the bottom of the country’s economic ladder and generally am recent groups * At the opposite end of the labor spectrum were skilled craftsmen * Employers attempted to end the control that skilled works had ove their. work by bearjng slmalled oarts andtrokcadin the skiled workers with the unskilled * Women typically earned less money than their male counterparts, many oung worjubg men sought hear in dance halls, social clubs, and amusement park after exhausting. America’s diverse workers * Although such efficiencies meant that a greater variety of goods at lower * Boys who lived in the cites some as young as 6 years old, plied their trades as bootblacks and newsboys; Many of the boys were homeless, orphaned or cast off by their families The family economy : women and children * In new york city, the children’s aid societiey tried to better the situation of these, the city’s youngest works=er

Thursday, October 10, 2019

Deviations of Marxism

The problem of a man’s economic and political freedom has been widely discussed by specialists throughout centuries. Chomsky (1987), Bakunin (1934), Rousseau (1960), Humbold (in Botting 1973) have all questioned the issue whether a man can ever be free in the society. The theory of Marxism can be regarded as a synthesis and conclusion of classical political economy, particularly of utopian socialist authors from which Marx borrowed many ideas. â€Å"The teaching of Marx is all-powerful because it is true.It is complete and symmetrical, offering an integrated view of the world, irreconcilable with any superstition, with any reactionism, or with any defense of bourgeois oppression. † (Eastman, Marx 1959, p. xxi). The problem of freeing man from the curse of economic exploitation and political and social enslavement in Marx’s works has been discussed by Highs (2004), Kozyn (1987), Sayer (1991), Suny (1993), and Wood (1997). As the sources argue, according to the opi nion of Marx, this problem can be solved, but only after many changes take place in the society.Capitalism is destined to fail and be replaced by socialism which can put an end to contradiction between two social classes- bourgeoisie and the working class. Opposite to the system of capitalism, socialism was going to be based on the principles radically different from the principles of capitalist society, and thus end economic exploitation. According to Marx, people could become free if they were free economically, and thus the end of economic exploitation was going to determine the freedom for people.In â€Å"The Criticism of the Gotha Program† Marx devotes major attention to the analysis of ownership and the problem of workers’ estrangement of the results of their work as the major feature of exploitation: â€Å"Within the cooperative society, based upon the common ownership of the means of production, the producers do not exchange their products; †¦ the labor o f the individual becomes, no longer in a roundabout way, but directly, a component part of the total labor. † (Eastman, Marx, 1959, p. 5).According to Marx, the exploitation of workers provided on all levels of production, their estrangement from the results of work all were the reasons of the inevitable changes in the future. The fact that surplus value was obtained by the capitalist was also one of the arguments for the future change in the structure. The class of workers realized that the results of their work were taken by the capitalist even though they were the ones who actually created the value. Therefore, they were eventually destined to struggle for their economic freedom, which would also lead to their social and political freedom.The dialectics argues that contradictions are the driving force of progress. Once contradictions appear in some system, the system will need to undergo many changes and develop until the new level in which the synthesis of new qualities wi ll be finally reached. Therefore, as it was correctly noticed by Marx, the phase of capitalism could not be completely over- it would just develop until its new phase socialism and the most positive features of both systems would be present in the final synthesis of the two systems.People would reach the freedom only after the final stage of evolution, because earlier stages would still contain some features from the earlier system. Marx argues that communist society â€Å"still bears, in every respect, economic, moral and intellectual, the birthmarks of the old society from whose womb it is issuing† (Eastman, Marx, 1959, p. 5). Therefore, it is impossible to conclude that communism entirely frees people from economic exploitation and political and social enslavement. Communism is not a completely new system and has connection with the previous system of capitalism.It interacts with it in some ways but at the same time it has many new features which are beneficial for the wor king class and liberates people in many aspects of life. In â€Å"The Poverty of Philosophy† Marx argues that eventually, communism is going to give political freedom to people. â€Å"The working class will substitute, in the course of its development, for the old order of civil society, an association which will exclude classes and their antagonism, and there will no longer be political power. † (Eastman, Marx, 1959, p.2). The author also states that in the new socialistic society, all of the assets will be expropriated from the capitalists and thus they will not be able to obtain the benefits of the surplus value anymore. Therefore, economic exploitation will be finally brought to an end. Another feature of socialism is the equality of people, when they are able to work according to their abilities for themselves and the state they live in. The socialist society is not divided into classes because it regards people equal in all the ways.Marx mentioned that unfortunat ely, all of the major developments needed to happen not as the result of evolution but as the results of struggles and revolutions because they were the only ways of destruction of the old system. Marx did not deny the role of evolution in the process of freeing people but he had very radical views and thus regarded revolution as the best tool of speeding up the evolution process which was going to lead to the long-waited changes in any case. As the author stated, the final end to capitalism could be put and the new socialist society could be established only with the help of arms.A remarkable feature of Marx’s theory of capitalism development and evolution into socialism is that he does not share the opinions of utopian writers on this issue. Many utopian writers considered that social changes could be originated by the government of the country or by a class of â€Å"educated† capitalists. Marx was completely against these theories because he was confident that the f ormer capitalists and members of government were unable to bring any changes into the country’s social structure.In order to form the new society, the new principles needed to be established and those people who belonged to the rival class of the workers were unable to bring any of the mentioned changes. It is also necessary to investigate the problem of freeing man from the curse of economic exploitation and political and social enslavement in Soviet Union. As the experience of the country shows, application of Marxism theory in Soviet Union completely failed to achieve its goals.As it was mentioned by Geoffrey (1997), Grigor (1993), Khazanov (1992), Lieven (1998), Kon (1993), one of the major mistakes made in Soviet Union was connected with â€Å"Russian exceptionalism†. As Grigor (1993) states, Soviet Union applied the concept of Marxist â€Å"nationless† society in a way completely different from its original meaning. Instead of â€Å"freeing† citizen s of the country as Marxism stated, Soviet leaders oppressed all of the nations except Russians. Russia was the major center of all activities going in the country.Soviet Union was a very peculiar structure because it united a large number of nations which were very different in many ways. Some of the nations included in the country were quite close to one another (Russia, Belarus, and Ukraine), while other republics in the Soviet Union structure were very different by their cultures. For example, Eastern republics, like Azerbaijan, Tajikistan, and Turkmenistan belonged to Muslim countries, and had very different traditions from Russians, but Russian nation forced all of them to act according to the traditions of the dominant nation.This was one of the major reasons of the â€Å"empire’s† failure in the following years. â€Å"Sovietology paid far too little attention for far too long to the non-Russian peoples, to the extrapolitical social environment, and to the part icular contexts, contingencies, and conjunctures of the Soviet past. † (Grigor, 1993: 3) According to Marxists, all the nations within the Soviet Union had to be completely alike and without any differences between them. Soviet leaders took the features of the Russian nation as the basic features. Therefore, all other nations had to adapt to the new culture which was not very familiar to them.The â€Å"nationless† society in reality turned out a â€Å"Russian† society with total dominance of the Russian nation in all the ways. All the nations other than Russians were oppressed greatly. They were all considered a step lower in the society ladder due to their origin, and did not have any political freedom. Policy of the country was in many ways channeled to the development of Russia and its cities. The largest sums from the budget were assigned to the development of Russia. While Russia’s economy was booming, particularly the economy of Moscow, all other eco nomies were at a much lower level of development.Besides exceptionalism, there were many other problems with application of Marxist theory in Soviet Union. For example, Soviet leaders did their best to apply the principle according to which every person was required to contribute to the wealth of the country at his best and would get services from the state in the maximum amount. Instead, it was easy to notice that leaders of the communist party got all of the benefits from the state while working people got only the minimum. As Lieven (1998) states, the reality of Soviet Union was very far from giving any freedom to its citizens.During capitalism workers were oppressed greatly and did not have a chance to satisfy all of their needs. The situation did not change much when Soviet leaders brought communism to the country because the oppression remained the same; it just came not from capitalists but from communist leaders. Communist leaders in Vietnam also failed to implement principl es of Marxism in the country. Similar to Lenin’s Soviet Union, Ho Chi Minh’s Vietnam failed to liberate people from economic exploitation and did not give them social and political freedom. According to Anh (1995, p.126), one of the major reasons of communism’s failure in Vietnam is lack of background for it in the country. Marxism required the struggle between classes as the basis of the future revolution. In rural Vietnam, there were no antagonist classes similar to industrial Britain or Russia. The â€Å"liberation† of people in Vietnam could not be solely based on Marx’s principles due to the radical differences between the British society which Marxism based his theory on and the Vietnamese society. There was no working class in Vietnam looking for liberation from capitalist exploitation.The major figure in Vietnamese society was a peasant fighting against the exploitation by foreigners oppressors. â€Å"At the centre of Vietnamese history, s tands the peasant, tenacious and heroic defender of the land inherited from the ancestors against the foreign invaders, but recurrently rising up against the masters from within in an endless rebellion. † (Le Vietnam traditionnel. Quelques etapes historiques, 1971, p. 170). Communism in Vietnam was supposed to serve the interests of peasants in their fight against French oppressors.â€Å"The highly destructive system of economic exploitation installed by the colonial regime gave birth to new social forces, while aggravating the situation of the rural masses. † (Institute of Historical Studies, Vietnamese peasantry and rural society in the modern period, 1990, p. 35). Despite the attempts of application of Marx’s theory in Vietnam, it was destined to fail because Vietnam was eventually liberated from oppressors, and any basis for the struggle between antagonist classes disappeared.In conclusion, it is necessary to mark that in its pure version, Marxism provides an answer to the question of how to liberate people from economic, political and social oppression. Liberation of people from economic exploitation comes first and as long as it is achieved, political and social freedom can also be targeted. However, the attempts of the application of Marxism in Soviet Union and Vietnam have showed that people’s freedom cannot be achieved in real life due to fatal mistakes made by communist leaders in the application of Marxism.

Impact of integrated marketing communication on brands Essay

Figure 1 As mentioned above, having a good and effective brand can be achieved by various factors and approaches and one of these is through integrated marketing communication. Integrated marketing communication is known as a strategic coordination of multiple communication voices. The objective of this is to optimize the effect of persuasive communication on both the non-consumer and consumer including trade and professional audiences by coordinating the elements of the marketing mix which include public relations, advertising, package design, promotions and direct marketing (Moore & Thorson 1996). In this regard, it is evident that different approach can be used to ensure that the information of the brands is being conveyed on the targeted market. Furthermore, IMC is also considered as a strategic approach for coordinating all messages and media utilised by a company to collectively affect its perceived brand value (Keegan, Moriarity & Duncan, 1992). In addition, IMC is also referred to as a cross-function approach for generating and sustaining good relationships with clients by controlling or managing strategically all the information sent to them and by purposely encouraging two-way dialogues with target market. Integrated marketing communication has been considered to have an effect in brands. Accordingly, its concept that aims on managing customer relationship has the ability to drive brand value for the company and generate desire results (Clowe & Baack 2004). Through the integrated marketing communication, brands are strategically promoted through the use of various promotional elements as well as marketing process to communicate the message of the company and the brand to the specified target market (Moore and Thorson, 1996). It has been noted that integrated marketing communication is aiming on using direct communication so as to bring behavioural changes among consumers who will purchase a specific brand (Shimp, 2000). Integrated marketing communication also relates the message to the client which brings behavioral changes that helps the brand to establish a strong and tight relation with the target market. Furthermore, the context of integrated marketing communication stresses on the significance of coordination and synergy so as to develop and maintain a strong brand image. By using various communication instruments through the integration concept of marketing communications, industries have the ability to use effective methods to strengthen their brands with their target market and promote stronger brand names to their targets (Kotler, 2004). The IMC approach can also be considered to affect or influence brands positively by giving the brands the chance to sustain their competitive advantage among clients by identifying the most useful and appropriate methods in communicating and establishing good customer relations, which include strong relationships with stakeholders including the employees, investors, suppliers interest groups and the public in general. The main objective of the communicating brand image is to instill a stable and consistent impression among their clients (Fill, 2002). In addition, Integrated Marketing Communication affects brand in a way that it gives the opportunity for the brand to sustain its marketability. The application of integrated marketing tools can enable the brands to communicate with the other target segment. For instance because of the increasing popularity of the world wide web, each company that invests in having their own website will have the chance to reach consumers locally and internationally. This means that the reach of the brand are also extended and expanded in the global market. Through the use of integrated marketing communication. With this, brands of different company will be able to Emerge quickly in the marketplace since the tools and approaches of integrated marketing communication will act as shop window for many businesses today. In addition, this will also permit the clients to easily know important information about a specific brand and to know the different features a specific brand. In addition, the integrated marketing communication is also important in impacting the brand since this will served as a marketing communicating approach for effectively promoting the brands, which will aim to result in a more sales from other distribution channels. The rationale for choosing this marketing channel is that Integrated marketing communication can help brands to meet target consumers worldwide and this could be a great opportunity to be developed and in order for brand to be quickly recognized by the target market. In this regard, the overall campaign element of the brand must be integrated so as to attain the desirable marketing communication objectives. It is said that the target market do not separate or divide sponsorship, advertising, sales promotion, and internet as marketing communications approaches. The clients tend to receive the messages about specific brand from various sources and set up either favourable or unfavourable image of the brand. As far as the company is concerned, the source of the brand information is not that important. What is more essential with is the content of the information conveyed and to what degree the brand promise has been actually delivered to the target market (Fill & Yeshin, 2001). It can be said that all campaign activities lead down to marketing communication and the vital efficient communication is to comprehend how the clients process the vast amount of information that comes their way each and every day and how it helps the brand to reach their target audience (Fill, 2002). In order to sustain the competitive advantage of the specific brand, the market must be able to select only the important message that the management perceive to be important in enhancing the brand value and ignore the rest. If the marketing information is to be selected and process, the management must ensure that it include sensory and life experiences which can easily be determined and change into a unified context, have mental relationships to other categorized brand ideas, and fit into the categories and mental linkages that consumers have already created for themselves. Conclusion The context of branding is said to be useful in terms of comprehending and analysing the competitive position of an organisation. The brand of the company remains an important part of marketing communication as it is mostly recognised by their clients. It can be said that the heavy consideration on marketing communication in branding can create the impression that the brand can be promoted through the use of integrated marketing communication. In this analysis, it shows that brand image strengths and effectiveness is important to sustain the competitive advantage of the company. Much has been said about the importance of having a strong and effective brand image. Based on this analysis, it can be said that a strong and effective brand is something that can influence the choice of the target market and meets the brand personality provided. It can be said that each organisation must have a brand image which addresses the dimensions and characteristics of strong and effective brand. In order to achieve this, the company must be able to manage the brand efficiently. By and large, it can be said that brands have many useful attributes. A brand can be used by the company as promoting recall, as assets, in providing premium and quality in the market, and in generating perceived differentiation. It can also be said that brands is a complex phenomena and it can easily be understood using metaphors such as linking brands into a person. Analysis has shown that to be able to have a strong and effective brand, it must be able to meet the needs and demands of the clients and the company itself. In addition, analysis shows that the use of integrated marketing communication is an important aspect to make the brand be more attractive and appealing to the target market. It can be concluded that integrated marketing communication affect the brand’s competitive position by enabling the target market to know more about the brands. And eventually contribute to increasing sales; notably, integrated marketing communication can help in new institutional development and launches of the brand. In addition, the study shows that a strong and effective brand has the ability to produce audiences in a multi-channel environment that enables the company to be known in the global market. Second, strong and effective brands can be an outcome of an effective integrated marketing communication approach. Reference Aaker, D. (1991). Manage Brand Equity. New York: The Free Press. Aaker, D. A. & Joachimsthaler, E. (2000). Brand leadership. New York: Free Press Asher, J. (1997). Promoting brand identity: what’s your name again? ABA Banking Journal, Vol. 89. Bailey, S. , & Schultz, D. (2000). Customer/Brand Loyalty in an Interactive Marketplace. 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